• business

    Marketing Strategies Every Small Business Should Consider

    Getting your name out there is one of the most important things every small business has to do and this is why marketing strategy is so important today. With the seemingly endless variety of contact points to your potential customers and clients, it is only a matter of choosing how you plan on advertising yourself…

  • Optimal Green Practices

    Optimal Green Practices for Your Business

    Here is an example how a regular business owner reacts to the title: “Yes, going green will help the environment, but why would I do it, what is in it for me?” There is nothing unusual about this kind of question. Well, apart from benefiting long term as a constituent part of the environment, your…